My granddaddy used to say the only thing a blinker meant for sure was that the taillight bulb worked. I didn’t realize it, but he was teaching me not to assume that just because the blinker was on that the driver would turn.
Hiring a lawyer only because you see him or her on a billboard is assuming that that lawyer is qualified. All a billboard proves is the last month’s billboard invoice is paid. Don’t trust billboards and blinkers, you might end up with a mess on your hands.
If you trust that the driver is front of you is going to turn just because the blinker is on, you might get hurt in a wreck. If you trust that a lawyer will do a good job because of a billboard, you might find yourself stuck without the help you need.
Make sure you hire based on qualifications, experience, and results, not billboards.